Brand Identity and Corporate Communications

Chadwick Mental Health Resource Centre: A strong brand must present a consistent message to the consumers and assist a company in creating its own unique culture. This project provided insight into the complexities of brand creation, implementation and maintenance through the exploration of corporate identity concepts and principles. The here was to develop a company identity and apply it, while considering practical methods such as readability, memorability and flexibility of application.

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a photo of front and back of Chadwick bussiness card

more design...

a photo of stationery set for Chadwick front cover of Chadwick's annual report, a helping hand chairman's report page in Chadwick's annual report